Articles

Topics on colds and flu and calendula were recently launched through Pharmacy Times Continuing Education (PTCE), division of Pharmacy Times®. Pharmacists and pharmacy technicians can receive continuing education credits after successfully completing these three-part programs. “Addressing Cold and Flu Symptoms with OTC Options: An Evaluation of Homeopathic Approaches” evaluates the interest of homeopathic medicine in…

The COVID-19 pandemic will likely be very painful formany legacy retailers such asKohl’s, J.C. Penney, and Macy’s, who are among the thousands of retailers forced to temporarily closetheirdoorsand could see an annual earnings drop of 50percent.To further complicatethis already precarious situation,other big-box retailers such as Target, Walmart Whole FoodsMarket/Amazon and Costco continue to thrive and take market share from these players even duringthisCOVID-19isolation period.

By Eric Foxman. AAHP Secretary | AAHP held a very successful Annual Member Meeting on March 6 using a video-conferencing application…

By Steve Mann, Director of External Regulatory Affairs, A Nelson & Co. Ltd. | Rarely do I get the opportunity to peruse the latest medical and scientific journals these days but, through some recent project work…

By Mark Land, AAHP President As our article on online marketing techniques shows, there’s great opportunity to increase product awareness and sales. But take caution; Do not do so at the expense of lowering the reputation of your company or the homeopathic industry. There are many tempting gray areas. One not-so-gray area is labeling an…

Online Marketing Techniques for Homeopathic Manufacturers | Many of today’s consumers are looking for natural, safe, and effective drug products—and that means they’re turning to homeopathy. In fact, at our Summit event last spring, industry consulting firm The Emerson Group shared recent homeopathy sales numbers of $1.1 billion!

By Mark Land, AAHP President   Every year or so I survey my local CVS store for the number and type of homeopathic drug products on their shelves. This year I decided to add a few Internet retailers as well for a broader look at the market. In general, homeopathic medicines are well represented at…

By Ray Petrick, VP of Sales, Boiron USA   Amazon’s accelerator program has existed for almost a year, and you’ve probably never heard of it. Amazon Accelerator gives sellers prominent placement on its website and individualized support through its vast marketing expertise. This includes social media, email marketing, and access to their Seattle team. But…