2018: A Communications Success
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2018: A Fast-Paced Year of Advocacy and Education
By AAHP Board of Directors It’s been nearly a year since the U.S. Food and Drug Administration (FDA) published a draft guidance document that would revoke clearly detailed parameters for manufacturing and distributing homeopathic products. The agency proposed a vague, risk-based approach that could hinder, rather than help us produce safe, effective products for consumers…
Trade Shows That Help You Break Into Mass Market
By Ray Petrick, Vice President of Sales, Boiron USA Sales of homeopathic products in the U.S. totaled $1,354 billion in 2017, according to the annual “Supplement Business Report” published by Nutrition Business Journal (NBJ). That’s an increase of 3.5 percent. Each year Penton Publishing conducts a thorough and data-based report, separating homeopathic product sales from…
Homeopathic Medicines at Retail
By Mark Land, AAHP President Every year or so, I survey my local CVS store for the number and type of homeopathic drug products on their shelves. This year I counted 101 SKUs in 13 categories. Cough, cold, and flu (CCF) products led the list, followed by children’s products and internal and external pain relievers.…
How to Use Gelsemium sempervirens
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Homeopathy, A Niche No More
The following is an excerpt taken from an article that appeared in the September issue of Drug Store News (DSN) and potentially read by 33,000 chain drug store executives and merchandising personnel. This trade publication has always been supportive of the homeopathic industry but it is exciting to see a four-page special on new products…
Staff Can Amplify Your Message on Social Media
Your employees might not all be marketers, but with the rise of social media, they can all be advocates for your company and homeopathy in general. Given that people are active on social media for an average of two hours a day, it’s a missed opportunity if your employees are not actively engaged on…
Basic Science Research on Homeopathy
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Calendula officinalis: A Clinical Snapshot
By Todd Hoover, MD July 1, 2018 Calendula officinalis has a long-standing history of traditional herbal use for skin irritations and infections. A tincture of the flowering tops of the common marigold is used to prepare the homeopathic products of this plant. Traditional homeopathic uses for Calendula officinalis often focused on the helpfulness of this…
Whole Foods Goes Prime
By Ray Petrick, VP Sales, Boiron USA June 4, 2018 There is a lot of speculation as to why Amazon acquired Whole Foods Market last April. A funny story is that Amazon CEO Jeff Bezos frequently shops at Whole Foods. One night Jeff said: “Alexa, I want to buy something from Whole Foods.” However, Alexa…